Website Marketing Strategies

Correctly Executing Website Marketing Strategies

The list of internet / website marketing strategies I have included below is by no means complete but includes in my opinion the more timeless ones.

By nature of being timeless ( as opposed to many of the here today gone tomorrow digital silver bullets) means that when executed correctly, the timeless  strategies will work and should continue to work.

I must caveat this with the fact that online marketing is constantly evolving and developing and no one knows with a 100% certainty what website marketing strategies will be working five years from now. There is a need to constantly keep yourself and updated so that you know what’s working currently, and be aware of what strategies could be on the horizon.

So don’t be sheepish lets explore

• Search Engine Optimisation
• Conversion Rate Optimisation
• Content Marketing
• Email Marketing
• Social Media
• Paid Advertising

Search Engine Optimisation (SEO)

If you want to generate organic search traffic to your website, then you need to optimize for organic search. Search Engine optimisation can seem complicated and confusing, but there are some fundamental white hat ( i.e not hacks or dodgy approaches) that can be applied. For more information on SEO, check out other this article.

Conversion Rate Optimisation (CRO)

Effective marketing ultimately leads to a conversion (engagement) which is why we need to be continually marketing. Therefore it makes perfect sense to be working towards increasing conversion. This could be simply explained as lets do more of what works and stop doing the stuff that doesn’t.

Conversion Rate Optimisation is a combination of user interface/user experience (UI/UX) and graphics/copywriting. You use graphics and copywriting to deliver the message you are trying to convey and then you use user interface / user experience design elements to make it easy for the visitor to accomplish their goals and convert.

Content Marketing

Arguably content marketing is one of the most important internet marketing strategies, without it, many other strategies wouldn’t exist (or wouldn’t be effective). Nearly everything you view online is content of some kind e.g. page content, news content, blog posts, videos, articles, infographics, etc. making content is the backbone of the internet.

The two primary reasons why content—and marketing that content—is beneficial for nearly all businesses:

1. Content provides an opportunity for your business or you to be a thought leader or seen as an expert in your industry. Being a thought leader results in positive brand exposure and can open up opportunities within your business sector
2. Content acts towards educating potential customers about your services or products. When searching online why would someone pay you for something if they don’t know what they are purchasing? Authority, useful, interesting content fills this void. For detailed articles on web design – how to optimise images , digital marketing strategy and internet marketing click on the links

Email Marketing

Email marketing has been around for along time, is not an outdated technique and is super effective because it is a direct channel of communication between your business and current and potential customers.

It starts by acquiring your customer or potential customers email address ( there are numerous approaches which will be covered in a future specific news article). Critically you have to figure out exactly how to market to your complete list…without spamming them.

For more information on website marketing strategies contact Blue Dolphin Website Design