Web Design Pop Ups

Web Design Pop Ups Overview

According to the leading Web Designers and Conversion Optimisation Specialists, your website has at most 10 seconds to convince a visitor to stay on your website.

In most businesses the homepage is the single if not most visited page on your website. This is for a number of reasons its the page shown on your email footers / business cards / brochures & leaflets and potentially any advertising you place ( digital or traditional)

Unfortunately the sheer volume of information on the internet and other digital media has created a society that demands immediate satisfaction and is profoundly impatient

The question we therefore need to ask ourselves as business owners with a website is “How can we take advantage of these impatient visitors and convince them to engage more and for longer with the site?”

Its important to remember that for many businesses the goal of the website is turn those visitors into customers. Whether that is to showcase your credibility / capability or too allow you to move to a proactive relationship ( you can only do this if you have the visitors details)

Did you know that over 70% of visitors who visit then leave your website will never return? Many websites capture less than one email for every two hundred visitors. So if you are striving to get higher Google rankings and more visitors to your website that’s a lot of effort, time and money being wasted.

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Turn Visitors Into Enquiries with Web Design Pop Ups

In this article we are going to focus on four key elements presented by exit pops or promo pops. We are going to cover

How pop ups can be used to promote special offers and make sure they don’t get missed
The opportunity to convert visitors who are at the early stage (research phase) into leads
Proactive lead generation to help with building a database
Using video within pop ups to explain complex or technical issues
Some tips for those who have an ecommerce element to their business and are selling online

#1 – Promote special offers

Promo pop ups are a way to boost your campaigns. Regardless of your website traffic channel that is used to promote your special offer, most visitors need a 2nd reinforcement (or just a reminder) or multiple reinforcements to take action. Think of going into a burger joint, you order a burger, the sales person asks do you want fries with that.
Guide your visitors – Your website should work as a “personalised digital assistant” who directs you to the most important landing pages and presents the best offers. With a promo pop you can drive visitors to your best converting pages. Redirecting visitors to your unique products, latest deals or seasonal offers will not only multiply your chances to drive more sales, but also helps improve the customer experience on your site. Think about your website do you have great product pages that don’t get any traffic – a promo pop could drive visitors to that page!
Turn new visitors into first-time buyers. Now this may seem as a big claim but a promo pop allows you proactively engage with your visitor as you start to lead them up the sales ladder. Rather than them just visiting the site, thinking mentally that was good, parking the idea and moving onto something else. You can directly impact them with something that will gain their attention and encourage them to take action
Increase awareness of your “great” offers and details. Now you may think that as a B2B this is just the world of business to consumer. However running special offers is one of the most powerful ways of attracting more customers. If you want your promotion to be a success, you need to get your offer in front of prospects who are interested in it. Well if you have visitors finding your website these could be the right people. Lets think about some of the offers you could showcase
- Free On Site Audit
- Technical Report
- On Site Demonstration
- See Our Products At The Trade Show
- Prices Fixed Until <Point in Time> Order Now
- Buy a <Product> and get a <related accessory> free / half price
- Buy a <Product> and get the “super dooper, double reflex technology upgrade included

Important – 75% of abandoning visitors intend to return, but only 10-30% do it. Displaying an incentive before leaving provides the incentive to convert them immediately.

#2 – Lead Generation

When it comes to collecting subscribers, the majority of businesses struggle to find the best solution. Ideally businesses want to have a huge subscriber database within a short period of time, with minimal work. Additionally they want this list it now, of course as they seek to increase enquiries.

Having a great database allows us to proactively reach out to visitors, send out high quality on topic content, and increase engagement instantly.

You might think that it would be easy to build a large subscription list and that everyone who visits your site will want complete the newsletter subscription in the footer and give you their details. Unfortunately the typical thinking that all that is required is to set up an opt-in form on the site and that’s it – marketing magic will happen and we will be inundated with subscribers.

If you belong to those who think that marketing magic can happen to your business with zero work you will be disappointed. Its just the same as the marketing silver bullets and marketing social media snake oil purveyor.

Lets think about the following scenario. A visitor has found your website because you have completed some search engine optimisation to get your website ranking. The visitors arrives to your website to be immediately prompted to opt-in, without even knowing what your business is about.

If they don’t even get a chance to look around and check what the website is about, why would they subscribe? Giving away personal details is a valuable and difficult decision for a visitor.

Many visitors will leave the site immediately, because you have ruined their browsing experience by asking for their personal data right away. As with all great marketing put yourself in the visitors (or customers) shoes. Would you provide valuable information to a “stranger” without even knowing what’s it about? At this point, they dont yet trust you and don’t yet know how supplying their info to you would be beneficial for them. The result they will just probably avoid it for now.

But what can we do to prevent our visitors leaving right away? This is a question that many companies struggle with before using exit or promo pops

#3 – Convert Early Stage Visitors Into Leads

Collect Email addresses –
- Turn low-engagement visitors into newsletters subscribers for later sales conversion. By building an email list of visitors who are genuinely interested in your products, you can later proactively target these visitors. By offering relevant incentives might encourage visitors to share their contact details with you.
- In the world of B2B when someone arrives at your website they are still not ready to buy yet. Entice them to subscribe to your newsletter and convert them into sales later
Lead generation is essential to growing your business –
- Did you know 98% of visitors leave without taking any action?
- Most will never return again.
- You need to capture the 2-3% who are ready to buy now.
- If you are looking to really grow your business, you also have to target the roughly 50% who have the propensity to buy later. I.e. I might not buy the capital equipment from you but knowing that you do maintenance/ refurbishment / repairs and spares might mean I need to make a future purchase

For B2B Email is still one of the best channels for engaging first-time visitors.

Challenges facing email sign ups

Poor Promotional Timing and Placing – often newsletter promotion module are situated in a secluded place below the fold. The chance that the visitor would notice the call-to-action — mixed among others messages on the website — were slim to none.
Irrelevant and Impersonal Advertising – Another reason for low subscription rates is the lack of targeting and personalisation of the onsite offers. Every visitor was seeing the exact same promo pop up. If you have a single offer that most visitors aren’t even interested in i.e. White Paper Report. Visitors are visiting your website to complete a specific purchase goal like buying a finding a solution, product or service.

Email Tips – Grow your lead magnets – Successful sales funnels start with lead magnets. Increase asset downloads from whitepapers to checklists. Educate prospects – Gather quality leads and build trust. Help your most engaged visitors solve their issues with valuable resources.

#4 – Video Pop Ups – Make Complicated Stuff – Simpler

When a visitor arrives at your website, it is essential that they can easily understand what you sell, whether it be a product or a service. If you show them long and boring product descriptions, or bore them with boring business bingo terms they won’t read them. In the many of cases they will simply leave the site without taking any action.

Therefore, it is essential to present the product or service that you sell in a way that your visitors will understand it right away when arriving to our page. Remember your visitors may be any stage of their buying process – so you need to give them the appropriate level of information.

With plenty of options for manufacturing companies to market themselves, video pop ups could provide them with an effective mechanism to showcase their technology.

Video editing tools are becoming extremely easy to use, making presenting products through a short video a good choice when it comes to getting your visitors understand your product or service better.

Why Video pop Up’s?

For many a video is easier to understand and by visualising the product you provide you save time for your visitor which they will be thankful for
A well made video is more personal than a product description – especially if you, as the member of the business is introduced on the video as well.
They say a picture paints a thousand words well a video presents ten thousand words. You can present the product from different perspectives which will make easier for visitors to understand it

Example: With the help of the video campaign, create a short, one to two minute promotional video in which you introduce your business and explain briefly what manufacturing capabilities you provide. The ultimate goal could be to persuade visitors to contact them immediately after arriving to the website:

Once someone clicked on the “Request A Free Consultation” button, they were directed to a Signup form via which they were able to sign up for a free consultation.